- Very little joy from hours of spamming journalists
- Any media coverage I have got has proved so unproductive at selling books/makingmoney/opening doors that it has not encouraged me to make many more future efforts.
- In other words the only (small) success any of my books have had is through growing organically.
Having said all that, books like Mark Beaumont’s give powerful proof of how successful marketing / hype can lead to massive sales.
Advice from Alastair Humphries